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New columns in AWQL reports based on Adwords API v201601

At the end of January Google released a new version of Adwords API, which brings, besides API changes, new columns (metrics) to the Keywords Performance report and Criteria Performance report. If these...

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Script for PLA campaign history audit

What the script does: Downloads the complete performance history of all products for a given period of time (you can set the number of days back on line 4, i.e. typing “30” will download history for...

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Get to know your e-commerce client’s customers

Before you start your new e-commerce campaign you should have a look at your client’s customers behavior. You might not have much experience with RFM analysis, but you can certainly answer the...

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How to use our AWQL generator

AWQL generator uses the AdWords Query language, which allows you to easily pull data from AdWords and combine it with other simple functions in your Google Spreadsheet. I’ve put together a short list...

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Application of AWQL in real reports

In this article I would like to show you how you can use the AWQL generator we developed in our company. First, you will need to get an AWQL report. You can use our generator, which you can find here...

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Exercises for IF, AND, VLOOKUP functions in Google Spreadsheet

I have prepared two videos with exercises for you to become more familiar with Google Spreadsheet functions. The videos are below, and you can download a copy of the exercise spreadsheet here.   The...

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Script for getting more keyword suggestions

This script is useful for getting more search suggestions. It will generate a CSV with many keywords for you to use. To begin, you will need a simple spreadsheet with only one column called Keywords....

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MCC script for controlling account performance and trends

This script is really great for daily overview of your account’s performance. Key functions: ROAS trends for yesterday, 7 days, 30 days for each account. Color indication if performance(ROAS or CPA)...

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OpenRefine: a fast and easy way to obtain keyword data from autocomplete

In my post we will look at how you can use OpenRefine to retrieve data from Google’s autocomplete. Using this method, you can get more usable keyword ideas, which can be used for classification...

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Adwords script for better A/B testing of Ads

This script is really useful for long term ad A/B testing for bigger accounts. Key functions: Track changes or additions to the Ad Group and calculate statistical significance for A/B testing from a...

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